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My Role
UX | UI Design
2023 - 2024
OVERVIEW
After successfully launching the iban program in the UK and Europe, eToro makes the means to merge the eToro Money app into the Trading platform. building new holistic experience and better control of their financials in one place.
PROBLEM STATEMENT
One of the most significant pain points for eToro Money users is the need to operate with two different apps for managing their faience assets. This experience is causing inconvenience and confusion for our customers, resulting in a waste of time. This experience wastes time and confusion for our users.
Project Goals
RESEARCH
We analyze the data to understand what our users think about their experience with the product so far, conducting surveys, Usability tests, and A/B tests to determine how to improve existing features.
DESIGN CHALLENGES
The biggest challenge was integrating digital banking into the existing eToro app without changing its architecture.
Wallet tab
The wallet tab provides an overview of a user's holdings—his cash account, the Cryptos he holds, and different portfolios. It is also the entry point to each account.
Desktop view
Account screens
Each account contains the relevant actions, depending on the type of account, while the layout remains consistent. We are enhancing all existing features from the old app to provide a better, seamless experience.
Cash Account
Crypto Wallet
Move funds between accounts
Our multi-currency accounts now allow seamless fund transfers between balances.
Accounts balances
Present the cash account balances in several critical points across the platform.
From the Home tab
From the Portfolio tab
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